How Did Beata Ceramics’ Foreign Trade Achieve Leapfrog Growth? 2025 Summary & 2026 Plan Released!

Meeting Overview

January 7, 2026, Beata Ceramics Foreign Trade Department successfully held the 2025 Year-End Summary & 2026 Planning Meeting. Mr. Zhong Wenjie, Chairman of Beata Ceramics, and Mr. Zhong Peicheng, General Manager, attended the meeting and delivered important speeches. All employees of Xiamen Foreign Trade Branch participated on-site, while employees of Foshan Exhibition Hall joined synchronously via online connection. This meeting comprehensively reviewed the brilliant achievements of the foreign trade department in global market development in 2025, in-depth analyzed the current international market situation, and accurately deployed the development strategy and core goals for 2026, pointing out the direction for the sustained and rapid development of foreign trade business.

Mr. Zhong Wenjie, Chairman of Beata Ceramics

Enterprise Foundation & Foreign Trade Achievements: Three-Year Leapfrog Growth

As a benchmark enterprise with years of experience in the ceramic tiles industry, Beata Ceramics has always adhered to the development philosophy of "Quality Builds the Enterprise, Innovation Drives Development" since its establishment in 1997, continuously consolidating the production foundation and expanding the industrial scale. Today, we have built 3 modern green production bases with a total area of over 200,000 square meters, equipped with industry-leading equipment such as 20,000-ton high-precision presses and 290-meter-long double energy-saving kilns, realizing automatic and intelligent control of the entire production process. The daily output reaches 50,000 square meters, and the annual sales volume exceeds 45 million US dollars. The product range covers outdoor paving stone tiles, curtain wall tiles, tactile tiles and other categories, and has passed ISO9001 international quality management system certification and ISO14001 environmental management system certification, with quality widely recognized by the market.

Established in 2023, Beata Ceramics Foreign Trade Department is an important strategic measure for the company to layout the global market. After 3 years of intensive cultivation and steady development, the foreign trade department has built a professional and efficient core team, achieving leapfrog growth in business scale. In 2025, the performance tripled year-on-year. Products are successfully exported to more than 30 countries and regions, widely used in overseas municipal engineering, commercial real estate, high-end residential and other scenarios. Relying on high-quality products, personalized customization services and perfect after-sales support, it has won unanimous love and high praise from global customers, laying a solid foundation for Beata Ceramics’  internationalization journey.

2026 Goals & Philosophy: Performance Doubling with Customer & Employee First

Looking forward to 2026, Beata Ceramics Foreign Trade Department has formulated a more ambitious development goal: to deepen regional development on the basis of existing markets, focus on expanding emerging markets such as Southeast Asia and the Middle East, and strive to double the performance again.

The meeting emphasized that Beata Ceramics has always adhered to the core business philosophy of "Customers First, Employees Second". In the future, we will continue to optimize our product system and improve our capabilities for customization service, so that we can satisfy every customer with more competitive products and services. At the same time, we will increase investment in employee training and care, improve the incentive mechanism, build a growth platform, create a good working environment and development opportunities for employees, allowing them to gain a sense of happiness and belonging in the process of realizing personal value. 

Mr. Zhong Wenjie, Chairman, stated that foreign trade business is an important growth driver for Beata Ceramics’ future development. He hopes all foreign trade personnel will unite as one, forge ahead with determination, and devote themselves to the work of 2026 with more enthusiasm and a more pragmatic style, to jointly create a new situation for Beata Ceramics’ international development.